The Clinical And Scientific Findings of The “Taylor Method”

Earlier, and in my other works, I have discussed the history and general science of subliminal communication (see Subliminal Learning (1988), Subliminal Communication (1990), and Thinking Without Thinking (1995)). This section will not review that material. It will briefly present clinical and experimental findings based on one technology in one method of delivery. I developed and researched this technology. Others have researched it.

Details of every study could bog the reader down. Mercifully, I will present only the main findings. I’ll list the year, principle researcher(s), location and findings. The end of this chapter completely lists the articles so you may look them up yourself if you wish.

My apologies to any reader who finds this method either overlong or incomplete. Nevertheless, this section is not intended to be a clinical guide, a case study collection or a permanent reference work. It is intended to defer to a reader’s right to know where to get the raw hard data that supports my assertions.

2003 — The results of a UK trial on the InnerTalk® program titled “Natural Breast Enlargement (CD199)” was publish in “What Medicine”, summer 2003 issue. “This trial involved 15 women and resulted in approximately 2cm of breast growth and a fuller cup size within 30 days. Women also reported a “tingling sensation”, similar to that experienced in puberty.

2002 (Nov) — Jane Alexander, independent journalist and researcher in the United Kingdom, investigated several alternative methods for weight loss. Not only did she find significant weight loss using the CD for weight loss, but she did a price comparison between the different alternative treatments. Her cost comparison on a per pound of weight loss basis, showed costs of £26/lb for acupuncture (approx. RM175), £11.42/lb for hypnotherapy (approx. RM77), £29.28/lb for homeopathy (approx. RM197), and £3.28/lb for InnerTalk® (approx. RM22).

2002 (Sept) — Jane Alexander, independent journalist and researcher in the United Kingdom, ran her own study on the efficacy of InnerTalk®. Independent testers worked with “Ultra Success Power (CD120)”, “Neat and Tidy (CD179)”, “Attracting the Right Love Relationship (CD242)”, and “Freedom from Jealousy (CD251)”. All of the testers reported positive results.

1998 — Research carried out under the supervision of Dr. Diaz Lopez, at the Instituto Mexicano Del Seguro Social. 75% of the participants stopped smoking.

1998 — Under the direction of Dr. Jose Salvador Hernandez Gonzalez and on behalf of the Institute of Mexicano Social Services (Medicas), 25 patients were exposed to both video and audio “Freedom From Dental Anxiety (CD282)” tapes for thirty minutes prior to treatment and thirty minutes during treatment. The conclusion: “..the use of InnerTalk® before an integral odontologic treatment is 100% effective, reducing patient’s anxiety and the noise made by the high speed hand piece used in this type of work, and furthermore, reducing the pain suffered by comparison to previous experience.” The report goes on to recommend InnerTalk®: “Therefore it is convenient to promote, among Dental Surgeons, the use of InnerTalk® to improve their patients comfort and achieve a better collaboration to treatments. In the same way, use will change the Estomologist image (feared for so many years).”

1998 — Combining InnerTalk® Weight Loss audio and video with Echo-Tech™ audio and a special nutritional program developed and marketed by Oxyfresh International, Dr. Harbans Sraon, a biochemical geneticist) of the University of California at Irvine conducted a ninety day weight loss study. Dr. Sraon coached each subject to visualize their clear goal in terms of body fitness and reviewed progress weekly. Sraon reported that 90% of the subjects (10 men and 15 women) lost significant weight.

1997 — Under the direction of Maurice P. Shuman, Jr., General Director Special Programs of Instruction, a pilot study was conducted by Duval County Public School System at the Pre-trial Detention Center in Jacksonville, FL. Twenty two incarcerated juveniles participated in a study program using InnerTalk® programs designed to assist in preparation for GED examination. The GED final test results show that 18 of the 22 troubled students passed the full GED examination. A follow-up study is currently underway in the same facility.

1993 — Thomas Plante, faculty member of Stanford University and Director of the Mental Health Services for the Children’s Health Council, together with Michael DiGregorio, Gerdenio Manuel and Bao-Tran T. Doan of Santa Clara University, evaluated the effect of Whole Brain® on test anxiety in a double-blind experiment. The statistical data significantly supported the hypothesis that Whole Brain® subliminal technology could be an effective tool in lowering test anxiety.

1993 — Kim Roche of Phoenix University studied the effect of Whole Brain® with children diagnosed as having Attention Deficit Hyperactive Disorder in a double-blind experiment. Her findings indicated a significant positive effect.

1993 — Diana Ashley at the University Of Southern California studied the effect of Whole Brain® on academic achievement in a double-blind experiment. Her conclusion found a significant increase in learning among students in the experimental group.

1991 — A study carried out by Prof. Pelka of Munich University in Germany on a Whole Brain® tape for weight loss, showed average weight losses of 13 pounds in subjects who used the program without following any other kind of diet or exercise regimen.

1988-1991 — The findings from a longitudinal study on the Whole Brain® program for Cancer showed that 43% of the patients who used the program went into remission. For the other patients, who eventually passed away, the average life span beyond the original prognosis was significantly extended.

1991 — Experimental psychologist Dr. Julian Isaacs investigated the effects of the following Whole Brain® programs; “End Procrastination (CD182),” “Time Management (CD227),” “Soaring Self Confidence (CD183),” “Freedom From Stress (CD123),” “Positive Relationships (CD189),” “Assertive (CD228),” and “Soaring Self Esteem (CD125).” After three studies, it was concluded that the programs produced significant positive results that were verifiable.

1991 — A double-blind study conducted by Prof. Peter Kruse at Bremen University in Germany, using a specially created Whole Brain® program, strongly demonstrated the influence of the program on decision-making. Kruse said, “The Taylor Method” works!

1990 — A double-blind study was carried out at Weber State University on the effects of the Whole Brain® program, “Freedom From Stress (CD123).” The psychological test results showed a significant decrease in stress.

1990 — In a double-blind study carried out at Colorado State University, it was found that using the Whole Brain® program “Up From Depression (CD110)” for more than 17 hours, led to a significant decrease on the Beck Depression scale. This study not only shows the effectiveness of the Whole Brain® program, but also indicated that the effectiveness of the programs were dosage related.

1988-1990 — Cosmetic Surgeon R. Youngblood and surgical staff tested the effect of the Whole Brain® “Pre And Post Operative (CD216)” tape on 360 patients. They reported a decrease in anesthetic requirements of 32% by volume as compared to a historical control group.

1985-1986 — In a double-blind study at the Utah State Prison, which was performed by McCusker, Liston and Taylor, the Whole Brain® technology was deemed effective in altering self-esteem among inmates. As a result, the Utah State Prison installed and maintains a voluntary tape library for inmates.

Numerous clinical studies with single and multiple subjects have also found effectiveness with Whole Brain® in areas as diverse as anorexia to dyslexia. Additionally, Whole Brain® has been credited by professional coaches for significantly contributing to winning sports events ranging from football championships to National and Olympic judo medals.

Listing of Research Papers

Ashley, D., The Effect of Subliminally-Presented Reinforcing Stimuli on Factual Material, University of Southern California, 1993

Galbraith, P. & Barton, B., Subliminal Relaxation: Myth or Method, Weber State University, 1990

Gonzalez, J.S.H., Unpublished Report, 1998

Isaacs, J., Unpublished report, 1991

Kruse, P. et. al., Suggestion and Perceptual Instability: Auditory Subliminal Influences, Bremen University, Germany, 1991

Pelka, R., Application of Subliminal Therapy to Over-Weight Subjects, Armed Forces University, Munich, Germany, 1993

Plante, T.G., Doan, B.T., DiGregorio, M.P. and Manuel, G.M., The Influence of Aerobic Exercise and Relaxation Training on Coping With Test-Taking Anxiety, Stanford University and Santa Clara University, 1993

Reid, J., “Free of Depression, Subliminal Tape Study,” Colorado State University, 1990

Roche, K., The Effect of a Whole Brain® Subliminal Program on Children Diagnosed with Attention Deficit Hyperactive Disorder, Phoenix University, 1993

Sraon, H.S., Weight Loss Study Produces Early Success, Oxygram, Vol 13, Issue II, Dec. 1997.

Taylor, E., The Effect of Subliminal Auditory Stimuli in a Surgical Setting Involving Anesthetic Requirements, St. John’s University, 1990

Taylor, E., McCusker, C. and Liston, L., “A Study of the Effects of Subliminal Communication on Inmates at the Utah State Prison,” Subliminal Communication, Second Edition, R.K. Books : Medical Lake, WA, 1990

Taylor, E., & McCusker, C., The Use of Subliminal Auditory Stimuli in Terminally Ill Oncology Patients, International Journal of Alternative and Complimentary Medicine, Feb. 1995.


Most people would like to change something about their lives. For some, it’s getting a better job, or losing weight, or improving memory, or accelerating learning abilities, or adding charisma to their personalities and so forth. Indeed, there are very few who would find nothing they wished to improve or change.

What is change? The idea seems simple enough. To some, change is a thing. It is often thought of as something like a commodity. For example, one desires more prosperity in their lives. The evidence for their success is money. Okay, change in this instance is money. Right? No, money is only the outer symbol that represents change.

The agency of change is within each of us. It is not a thing. For someone to become more prosperous they must think in a different order or magnitude than one who is content with just getting by. At least one element in their life strategy alters before the change takes place.

Let’s say, for purposes of illustration, that our hypothetical individual who wishes to be more prosperous, also was raised with the belief that money is the source of all evil. A subconscious strategy may therefore literally work to sabotage any effort to achieve real monetary success. In other words, in this instance, the ego perceives safety as avoiding evil/money.

Our hypothetical person may believe, on the other hand, that only money matters. Still, there could be subconscious strategies that get in the way. For example, assume that this person seeks to build a large company. However, they are afraid of public speaking. (Remember our earlier discussion?) How will they build a large and successful company without communicating? When will the fear (public speaking) strategy kick in and knock out the goal (large company) strategy? How will the two strategies compete?

Competing strategies exist in nearly everyone. They often underpin what psychologists call cognitive dissonance, the process of holding two mutually exclusive beliefs without noticing the inherent opposition. Indeed, opposing strategies also lay beneath much of what is called sublimation, or the acting out of unacceptable fantasies in a socially acceptable way.

It is easy to see why change can be so difficult. Plus, change means giving something up. The something may be a counter productive belief, a competing strategy, and/or it may also be something tangible like the fulfilling feeling food holds for some. Giving something up means filling it with something else to most. The cigarette smoker wonders what will replace the cigarette, gum?

The giving up, like change itself, is only a thing in its outermost form. Giving up cigarettes is not really about the cigarette, but rather the feelings associated with the use of cigarettes. These feelings may have ten, twenty, thirty or more conflicting and competing strategies all balled up in one outward behavior.

Whenever one gives something up, they must also confront the so-called unknown. This often gives rise to feelings of uncertainty. Most people are very uncomfortable when they can not predict their own feelings or responses. Fear of the unknown then becomes another obstacle in the path of one who chooses change.

Change can quite simply produce resistance! Resistance is the process of avoiding change. It can take many forms. Many of our users have reported just such resistance, and this is normal. Take for example the quote below from a letter sent to our offices by a registered nurse and counselor:
“….Include a section on what can come up to sabotage your attempts to change. My friend started listening to some of your tapes and felt very uncomfortable. Of course, she is far enough along on her journey to know that this is resistance.”

Or this example:
“At first the music was pleasant enough, but after a while I couldn’t stand it. I nearly stopped using the tape when it occurred to me that this could be resistance. As soon as I realized that, the music was once again pleasing.”

True change is never effortless! We believe that our technology provides for a process of change that has never been easier, but at that, you must be committed for change to occur. Nothing changes until you do!

Nothing changes until we change!


In summary, the subconscious mind contains within it our bio-computer programming. Most of us have acquired this programming in much the same way as we acquired our basic language. Without conscious choice, subliminal beliefs have been scripted in most of us as a result of what I refer to as the “no-don’t” syndrome and the response to avoid rejection.

Basic to an understanding of this model is the essential human need for acceptance. The greatest human fear is that of rejection. Our world essentially consists of two types of stimuli:

Real – a tiger is chasing me.

Synthetic – the rejection I feel when ridiculed by parents, peers, etc.

Primitive mind urges reactiveness.

Our primitive mind responds to fight/flight stimuli automatically via the function of the thalamus and the autonomic nervous system. It responds in modern man to synthetic stimuli with anxiety and depression through cortical interpretation of perceived threats: Threats of rejection. The threat of rejection produces a fear (For Every Anger Response = FEAR) which in turn results in anxiety or depression and defensively in anger (ANGER = A Nasty Getting Even Response). In this way we often perpetuate self-defeating subliminal beliefs.

Lower mind urges action

Add all the pluses (positive input we receive as a result of others and self-talk) together and for most of us it is so grossly outweighed by negative message units (minuses) that it refuses to cooperate with the conscious mind. This gives rise to additional negative programming, a direct result of our failure to control our reactive response, like the abuse of food or the acting out of anger, as if to say to the conscious mind, “You knew you couldn’t do it!”

Higher mind urges proactiveness.

The right brain accepts non-critically authoritarian message units such as “I am good!” The left brain may choose to reject this with arguments as to why one is not good. To overcome this left brain resistance, PAR presents to the left brain logic tasked statements that are permissive, such as “It’s okay to be good” while simultaneously presenting to the right “I am good!”

Proactiveness Empowers

In order to behave or choose differently, one must have within the subliminal mind the alternative desire. What cannot get in cannot get out is very apropos in this instance. Our InnerTalk® programs simply converse directly with the subliminal mind, bypassing the conscious sentry which often argues against change. This is a way of inputting enough positive message units to prime inner talk and begin to rescript the self-imposed limitations that have accumulated over one’s lifetime.

Good luck on your journey, for life is truly a wonderful adventure and living a golden opportunity!

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